12:22 AM
Anonymous
The log fire is raging and the lights are turned down low. He snuggles in and his mind turns to passionate ways of getting the pulse racing on a cold winter’s night.
However, her mind is firmly stuck on far sweeter things – her favourite chocolate treat hidden away in the cupboard.
A survey has confirmed what many chaps had always feared: That most women would rather give up s**x than chocolate.
A survey of 2,000 people found that alcohol, chocolate and s***x were the most difficult things to forego, followed by caffeine and swearing.
When it comes to giving things up for a month, one in five men – 22 per cent – said s**x was one of the hardest things to live without, while only one in ten women – 9 per cent – agreed.
Twenty-two per cent of women said chocolate would be the last thing they would forego.
While 59 per cent of people thought women were more likely to be able to abstain from s**x, only 5 per cent thought men could.
Men were thought to have less willpower than women once they set their mind to a challenge, with 19 per cent of people saying men lacked the ability to control their urges compared with 31 per cent for women.
The survey was carried out to mark the launch of Cancer Research UK’s fundraising campaign Dryathlon, encouraging people to test their willpower by staying off alcohol for January.
When asked about how their willpower changed over the year, half of the UK admitted that the winter period - in particular Christmas and New Year - is when we are at our weakest.
The study also found that men are still thought of as being commitment-shy, with more than half - 56 per cent - of those questioned saying women are more committed to relationships compared to 5 per cent of men.
While people thought men are stronger willed in work and sport, 31 per cent thought that women were more likely to be able to stick to a diet than men.
Robert West, professor of health psychology at the Cancer Research UK Health Behaviour Research Centre said: 'When you take exposure to temptation and strength of desire out of the equation you are left with this thing called "willpower": the force that our plans have in controlling our actions.
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